Social media influencer tools

There are a number of tasks you need to do as a social media influencer to ensure that your page gets visibility among the audiences on different platforms. You may be wondering this would be a hectic process, yes it is. So, for you here are some social media tools that will help you to perform out of the box in your influencer marketing game.

To implement those creative ideas and bless your feed with fresh content every day, you need some tools which will help you in this process. We have shortlisted varieties of social media tools for you which also includes the best video editing tools and photo editing tools. We now have knowledge about almost all tools a social media influencer should use.

But one of the most trending tools these days on social media is a degree camera. Make sure it fits your budget and requirements.

Moreover, the tool should be worth it. See to it that the tool you choose is comprehensive enough. By this we mean, that it should not just allow you to find influencers but should at least allow you to evaluate and connect with them!

The above-mentioned questions will surely help you choose the right influencer tools for your brand. This brings us to finding influencers for brands.

Almost every social media platform has influencers but how do you decide which influencer is apt for your brand and the campaigns. The rising number of influencers can make this a very tough decision. Also, not all influencers are worth roping in! Here are some brief tips on finding influencers. Take a look. The selection of the influencers highly depends on the campaign goals.

Understand the scope of your campaign and accordingly go for influencer search. Influencer marketing campaigns are not only meant for Instagram, they can be carried out on several social media platforms. Decide what type of influencer campaign you are planning and then find influencers. For instance, go for a YouTube influencer if your campaign is video-centric and is meant for the audience on YouTube. Not every influencer is good in every content format.

Make sure you are clear with the content plan beforehand. Be it a video or a blog post, your influencer selection will depend on the kind of content you want for your campaign. Make sure you evaluate and analyse the influencers from your niche. Look at their posts, try and understand their audience, and accordingly shortlist influencers for your campaign. Check which influencers are working with your competitors and how their content is faring on the social media platforms.

This will also give you an idea of what works in your niche. Learn more: How to find influencers who are the right fit for your brand. While there are many influencer tools out there, we have shortlisted the top influencer marketing tools for you! Unbox Social is a comprehensive and super easy to use influencer marketing tool that helps you carry out the whole influencer marketing process without a fuss.

The tool has the following to offer-. With a reliable influencer database , Unbox Social helps you find influencers from several niches. You can find micro-influencers , celebrity influencers, macro-influencers, and nano influencers on this platform.

Moreover, the tool from Unbox Social also has an Advance Search feature that allows you to narrow your search based on your campaign requirements. The snapshot of the tool below shows the Advance Search feature of the tool. Before choosing an influencer you can evaluate the influencer on the Unbox Social tool. This will not only help you choose better but will also help you understand the authority and credibility of your influencers in the niche.

The glimpse of the tool below shows the audience quality and audience location spread of an influencer. Measuring the performance of your campaigns is a crucial step.

Unbox Social provides timely and customised reports for your campaigns. These reports will help you detect the pain points in your strategy and will help you detect what went right for your campaign. Understand your stand in the industry and see how your competing brands have fared in their influencer marketing campaigns.

Check whether the influencers you have selected have indulged in any controversial activities. This will help you know if they do not meet your brand guidelines and norms. See who your influencers are working for and likewise, know who your competitors are roping in for their influencer marketing campaigns.

This information is vital for influencer search. Not to forget, the Unbox Social tool also lets you track your competitors and conduct social media analysis! AspireIQ is an influencer marketing platform that lets you discover influencers, engage with influencers, and measure your influencer campaigns.

It also allows you to track campaigns in real-time so that you can scale up your strategies. Heepsy lets you find influencers and also lets you analyse their audience. The influencer marketing platform will also help you reach out to the selected influencers. With their audience analysis, you can easily find out if the influencer has fake followers!

Talkwalker is reportedly the first social listening tool to offer visual recognition analysis. As social media moves from text to the visual, visual recognition might be a critical way for your brand to find the right influencers on a visual social network like Instagram.

Used by over 2, global brands, Talkwalker offers all of the advanced functionality you would expect from an enterprise-grade social listening tool. Influencer marketing in its earliest days i. Blogger outreach is still critical in many industries, and thus these influencer marketing tools deserve mention. Note that these tools have also evolved over time as influencer marketing has, so their functionality is not necessarily limited to just bloggers. The following are some of the top blogger outreach platforms.

BuzzStream helps its users in reaching influencers, managing relationships, and conducting personalized and efficient outreach programs. It is a platform which allows the user to discover social profiles and contact information of influencers. Companies such as Shopify and Airbnb use BuzzStream as a blogger outreach tool.

GroupHigh is a social media marketing tool that facilitates the user with the contact information of most influential bloggers. The user can filter blog results by multiple parameters such as content, social following, language, location etc. Influencers can also be filtered out in order to target a certain set of followers. It performs website and content research to make a decision about who to reach out to, that helps to reach out to social media influencers.

It includes several visual reports, which help in analyzing post engagement results. Ninja Outreach provides many social media marketing solutions, such as content promotion, sponsored post outreach, resource page link building, branding and PR, and many more.

Ninja Outreach claims to have a massive influencer database and the user just needs to type in keywords in order to access millions of profiles and their email addresses.

This tool has a built-in CRM which can manage all influencer outreach and marketing programs. Ontolo is more than just a blogger outreach tool, as it allows you to search for prospects for a wide variety of sales and marketing objectives. Allowing you to simultaneously prospect from more than 80 different sources, Ontolo also has unique features such as the ability to classify, categorize, and prioritize your prospective influencers that you want to contact. PitchBox is a content marketing and influencer outreach platform for brands, publishers, SEO agencies, etc.

It is integrated with top SEO providers to make sure that the user gets connected to the most influential bloggers. It is easy to use and provides an automated follow-up feature, which increases the ease of the user to climb up the social media influencer ladder. Postaga allows you to plug in your preferred URL to determine how to most effectively target your preferred audience by building solid backlinks and expanding the reach of your site and content. Postaga also allows you to optimize your email campaigns, by evaluating your site and emails to determine the best items to include in your email campaigns, and even helps you locate contacts that can help improve your engagement rate and move your campaigns along.

Respona is the tool I am currently trying out. It was developed first as an internal tool by the folks at Visme, and due to its success, they have evolved into a commercial tool that they recently started releasing to the outside world.

Parallel to blogger outreach tools, there have been a number of influencer discovery tools that focus less on just bloggers and more on a holistic approach to measure influencers from social media in addition to blogging. These companies are well-established and have been around for several years helping enterprises large and small.

According to Klear, people trust influencers, not ads. Klear helps in building this trust between the audience and the influencers. It searches influencers by filtering them out on the basis of the social network, their influence, and their skills. It is used by companies such as Unilever and Coca Cola. Onalytica aims to connect brands and influencers in order to create better content.

Brands can connect with influencers, engage with them and with their help, shape the perception of people about their products. Used by top IT companies such as Microsoft and HP, Onalytica lets its user discover relevant influencers and connect with them. It also helps in measuring the impact made by these influencers. Traackr is an influencer management platform. This tool has one central database of all influencers and has the ability to prioritize them based on the impact they make.

It also provides analytics in order to measure the impact of the influencers on the targeted audience, maximize ROI, and keep track of competition. Some of the newest innovations we have seen in influencer marketing tools are the emergence of platforms that will help ecommerce companies connect with hidden influencers that already might be in their email list, past customers, or followers on a given social channel. These tools primarily integrate with Shopify and allow you to easily create influencer lists and evolve into efficiently managing a database of influencers.

If you are an ecommerce company who runs on Shopify, I would recommend that you first start with these tools to engage with content creators regardless of your influencer marketing budget. Carro is a platform that allows you to connect with the social profiles of influencers in your niche, in order to build a successful influencer marketing campaign. Carro is far more than a simple list of influencers, however, as it takes into account the social platforms of influencers and brands, in order to make sure that the influential person you are considering for your campaign is actually the best option for your business.

What sets Carro apart is its perusal of the type of content you post, and its ability to find any influencers already following your brand or engaging with your posts. Dovetale is a Shopify tool that connects suitable influencers with Shopify shops to create lucrative and consistent relationships with influencers and the companies that work with them. Dovetale allows you to create a landing page for your brand or site, in order to manage and maintain all necessary links and information in a single, easy-to-access place.

From affiliate links to information about brand partnerships, Dovetale offers a meeting place for influencers and brands with robust management tools. All of the information you and the influencers you partner with need is kept on one site, making retrieving records, accessing current and future campaign information, and connecting with influencers a breeze.

The remainder of the influencer discovery tools mentioned below have been developed with the growth of Instagram and can be considered more Instagram-centric in their approach.

For that reason, some of these have become as or even more popular than the traditional influencer marketing platforms mentioned before, but I highly recommend you compare several of these, including traditional influencer discovery tools, before making an investment.

These are considered influencer discovery tools because they focus on the technology of allowing you to find your perfect influencer over millions of profiles rather than a limited subset of a hundred thousand or less opt-in-only influencers that are the hallmark of the influencer marketplace tools list that will follow this one. Formerly known as Revfluence, AspireIQ offers a streamlined search engine system to discover thousands of influencers and gives its own recommendations to find the best suit.

Offering similar functionality to other solutions listed here, their unique differentiator is the ability to white-label their solution for your organization so that multiple business units or departments can create their own unique internal influencer marketing dashboards for their individual programs. Its services include getting companies to find, recruit and get advertised by prominent influencers.

Mavrck provides an all-in-one influencer marketing platform to empower brands to impact their followers and create new ones across all digital media. It helps brands and companies connect to various impactful influencers to create ideas, insights and content. Within the NeoReach dashboard, manage your influencer communication, contracts, deals, and reports on how your campaign is performing.

Instantly unlock historical performance and pricing insights on social influencers. OpenInfluence is a global team of passionate experts that have won the Forbes 30 under 30 award, as they provide seamless influencer solutions to help platforms, brands, and industries create consistent and followed content to create greater ROIs. It works to empower the human element in advertising and works with known clients in fashion, lifestyle, travel, automotive, entertainment, technology, etc.

Socialbakers is the newcomer to this list and to the influencer marketing space as a whole. With its roots as a Facebook analytics tools , Socialbakers has grown up to be a full fledge enterprise social media marketing tool. Now they have added specific influencer marketing functionality which includes AI-driven influencer search and discovery, influencer fraudulent activity analysis, an efficient workflow system for influencer management and internal collaboration, robust reporting, and even brand ambassador identification.

Note that all of this functionality is part of their entire social media marketing suite. Part influencer search engine, and part campaign management tool, tagger is an excellent platform for anyone looking to combine all of their influencer campaign information in a single place.

While many influencer search engines focus primarily on connection, tagger takes it one step further and makes a single platform from which brands are able to track campaigns, pay their influencers, and manage all of the projects currently being engaged in. If you are unfamiliar with how sites like these are structured, you can request a live demo from the company and receive plenty of professional support. You can do basic influencer search by filters and also use a few advanced features to simplify the task.

This data is based on who is also followed by the account followers, so you could even use the date for competitor analysis. Like many of the other platforms listed above, Upfluence is another data-driven AI-powered platform to help you discover influencers.

Upfluence allows you to not only access over 3 million influencers but also to use 20 advanced search criteria to help you find the most effective influencer faster.

Marketing influencer marketplaces play as big a role as social media or online platforms. These are traditional forms of outlets built to track influencers for businesses. They accommodate research facilities across their networks to help brands develop relationships with relevant influencers. In many cases the marketplaces, because they are inherently limited to opted-in influencers, also vet the applications to provide you a list of only influencers they recommend you work with.

Activate is an influencer marketplace that provides a unique combination of technology and human expertise. Their platform allows you to efficiently find influencers as well as track their performance, but their marketplace includes handpicked curated lists of influencers as well as a host of other services provided by their Studio in-house experts for influencer strategy, casting, and execution.

ExpertVoice is an influencer marketplace where worthy brands can find, educate, and interact with trusted influencers. This helps new companies and startups gather input from the brightest and the most experienced minds in the outfit.